About Us

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I got tired of big companies who don't give a crap about the little guys. I was tired of making rich people richer. If you want hand crafted gear that is made with the same passion you have for your art then you are at the right place. 

 My name is Mike Lucero AKA Krunch. I am an advanced guitar player and i wanted to bring my years of experience to the products musicians use in real life scenarios. I've played clubs, bars, load ins, late night rehearsals, recording sessions and everything else that goes with a working band.  Check us out and see for yourself. Thanks for reading.